Name: Pinterest Presents 2026 - US EDT
Uploaded: 2026-09-17T16:02:07.228Z
Duration: 1 h 50 min 4 s
Description: Pinterest Presents 2026 - US EDT

Transcript for "Pinterest Presents 2026 - US EDT": Let's go. We're almost there. Are you faster than me? Welcome to Pinterest Presents, the global marketing event of the year, people. Get audience insights. New product updates. And best practices for growing your business. We just gotta get there. We just gotta get there. Live. We're new. No time. We're here. Let's go. Why are the others running away? I'm such a tardy duo. Wait. Is this the right way? Hurry up. Ow. I just stepped on something squishy. That was my foot. Where does this curtain open? Wait. What are we doing? We need to go out there. Come on. Let's go. Alright. Where would I be without you? Three. On stage. Let's go. One. Oh, hi. Hi. We're your host. Just give us a second. Hello, people. Oh, nice to hear. Wait. That looks like your apartment. Oh my god. Stop. Wait. We need to focus. We need to focus. Hi. I'm Pooja. And I'm DJ. Welcome to Pinterest presents the global marketing event of the year. Latest product updates, audience insights, and the best practices for growing your business. Live from New York City and broadcast around the world, and you might be wondering what we're doing up here. Well, for one, we're the shoppers that you've been trying so hard to reach. So we figured we just come to you. Full sprint apparently. Yeah. Also with the proof. See, this is my Pinterest. Everything up here is this dreamy version of me. Something I want to have, do, or it's part of my weekend plans. Mhmm. And he really means that. Yeah. They're here. Uh-huh. Uh-huh. Yeah. He had these for me. You can apply for my boots. I found these on Pinterest. I bought them, and now you all get to watch me wear them. Because that's Pinterest's whole thing. I mean, you find something that you love and then you bring it into real life, which means all of your brands, they can end up in our carts, in our closets, and maybe even on stage at a global marketing event. But you know what? My boards, they look a little bit different. Wait. You have a a board for your hallway? My apartment is 200 square feet. Okay. I have a board for every single corner. Wait till you see my fridge board. A farmer's market hates to see me coming. You see, everything up there is something we actually wanna try, buy, or do probably with the help from one of you. Mhmm. Because people come to Pinterest before they know what they want. So your brand can be what they want. And we're here to show you exactly how that works. Actually, now that I'm thinking about it, I kinda want Yeah. I'm feeling like I could use a little bit of something like that. Oh my god. Something is clearly happening. Oh, of course. It's my comfort smoothie and with an aesthetic blender. Come on. Thank you, Pinterest. I will be coming back for that. And we are not rude hosts, So we have smoothies for you as well. You get a smoothie. You. You get a smoothie. Look under your skin. That's what you get for. A smoothie. I'm sorry. I'm All the blazers on the front, you all need smoothies. Stay hydrated. That's what he this is the kind of friend he is. Hydration and fiber. Come on. And that was just a taste of how real life really starts on Pinterest. And now it is time to get into the good stuff. We'll see y'all later. I wish I had another. I'm sorry. Please welcome Bill Reddy, chief executive officer. Hello, everyone, and welcome to Pinterest Presents. Thanks so much for joining us. And a special hello to everyone watching around the world. We have a lot of exciting news and product innovations to share today. But I want to begin with a point of view about the moment we're in. We are living through one of the most monumental changes in how people use technology in our lifetimes. AI is reshaping nearly everything. But to what end? AI is like a powerful genie. It's good at granting wishes, but maybe not always in the ways you'd expect. So it's really important that we are all very intentional about what we ask it to do. At Pinterest, we know where we stand on this. We believe that AI should help people live richer, more fulfilling lives, not keep them glued to a screen. Because the best thing you can find online is a reason to go offline. I built my career in Silicon Valley because I believe technology can make people's lives better. That belief that belief is the reason Pinterest exists. And it's the reason we've spent the last several years pointing this life changing technology at exactly that task. Making people's lives better offline in the real world. We're using AI to help people go from an idea to an action. To find the look, play in the room, cook the dish, take the trip. This is how AI can be an enabler of human creativity, rather than a replacement for it. Years ago, we made a choice to build a different kind of platform. We made accounts private only for people 16, because it isn't safe for children to be contacted by strangers online. We changed what our algorithm rewards. Not more time spent, but time well spent instead. We became a leading voice for phone free schools, and built prompts into our own app telling students to come back after school. We supported thoughtful legislation to protect kids online. And as AI arrived, we held the same line. It's designed for safety from the start. And we restrict people 18 from certain AI features. Plenty of people said these decisions would hurt our ability to grow with young people. We made the harder choice anyway, because it was the right thing to do. We deeply believed that we could build a good business, rooted in positivity. That we could do well by doing good. And that there would be real consumer demand for a safer, more positive space. That bet is paying off. Six forty million people now come to Pinterest every month. We've reached record users for twelve straight quarters. Gen Z now represents more than half of our audience and is our largest, fastest growing demographic. Consumers are ready for a real alternative to the attention hacking that has come at such great cost to them. People know when an experience is designed for them, and when it's just designed to harvest their attention. When it is designed to be additive or addictive, and they're choosing accordingly. You can see it well beyond Pinterest. Parents, schools, and young people themselves are pushing back. This isn't just a trend, it's a verdict. So let's be honest about what people are rejecting. Somewhere along the way, this industry lost sight of its purpose. Success got measured by how much of people's attention could be captured, not by whether they got anything worthwhile out of it. And an entire generation of young people bore the cost. For more than a decade, young people have been treated as test subjects in the largest social experiment in history. The costs of that experiment are only now coming into full view. In classrooms, at our kitchen tables, and yes, in courtrooms too. The biggest platforms in this industry knew what their products were doing to kids, and they kept optimizing for engagement anyway, because it was working. And look, parental controls and screen time limits may help at the margins, but thicker filters don't make cigarettes less addictive. And guardrails won't fix a business model built to keep people glued to a screen. Now, with AI, they're running the same play again, faster and at a scale that will make the last decade look quaint. Except this time, the product doesn't just decide what a kid looks at. It talks back, pretending to be a friend, and competing to replace real human connection. I'm a parent. I know many of you are too. And I don't accept that. Pinterest has never accepted that. And you don't have to either. You didn't build this, and nobody in this room wants to advertise in a place that harms kids. You just haven't had an alternative. If you wanted reach, you invested in the biggest platforms, whether or not you liked how they operated. Now, the old paths of traffic are disappearing, and you're being asked to grow in an AI native world with less clarity than ever about where your next dollar should go. But your customers are moving on. And I'm not here to ask you to do the right thing at the expense of your business. We're here to prove it's possible to have a good business by doing the right thing. For us and for all of you. Pinterest today is a fundamentally different platform than it was just a few years ago. It's now a powerful visual search and shopping engine. People make more than 80,000,000,000 searches here every month. The vast majority are visual, more than half are commercial, and over 96% of searches are unbranded. That matters because people arrive at Pinterest with clear intent, but before they've made up their mind about what to buy. That is the magic moment for a marketer to meet a potential customer. For much of our history, Pinterest was a great place to build awareness, but not to drive results. I'm proud to say that Pinterest is now a performance platform. And today, we're going to show you exactly how. AI is powering all of it, and is trained on the totally unique human curation that occurs on Pinterest. A shopping experience that's more actionable at every step, where AI is helping people refine their style, taste and interests. In an ads platform that's more relevant, more measurable and easier to use. It's all built to help people make decisions, then get back to their lives. Up next, Claudine is going to share more on why and how we're inspiring people to get offline. Matt is going to walk through the latest technology powering the experience. And then Lee and the team are going to show you what all of it means for your business. After today, you'll see the progress is real and the direction is clear. I'll close by saying this, the best technology should make our lives bigger, not smaller. It should help people get out and do more of what matters to them. It should allow for more genuine human connections, not replace them. People are looking for technology that feels useful, personal and human. Where the technology serves the user, not the other way around. We bet on that years ago. And people are showing us every day that they're yearning for something different and that we're on the right track. At the same time, brands are looking for people who are ready to decide what to try, buy or do next. Pinterest brings them together. And we're excited to tell you all about it today. So thank you for your partnership. Thank you for investing in a more positive alternative for all of us. And thanks again for being with us here today. How do they do it? Back in the olden times? How did they make it through yet another day just existing? How did they live their lives without posting about it? How did they know they liked something if the thing they thought they liked hadn't already gotten any likes? How did they want to think who to wear, who to love? How did they know who they were without the rest of the world telling them? Now taking the stage, Claudine Cheever, chief marketing officer. Bill said it, the best thing you can find online is a reason to go offline. I came to Pinterest six months ago because I believe that. Our mission is to inspire people to create a life they love. Whether it's everyday moments like arranging the perfect snack tray or planning that killer outfit or epic milestones like redecorating a home or planning a dream vacation to Vietnam. Pinterest is where people go to imagine what next and make it real. And today, that matters more than ever because something big is happening. And I know you all know it too. We talk about it all the time. People are waking up to the true cost of peeping their heads down, eyes glued to their screens, accessing every possible experience except their own life. It's not just the toxicity of social media. It's a life left unlived. And the growing number of people are saying, enough. On Pinterest, searches for analog, things to do, and dumb phones are up more than double. And Gen Z searches for things to do instead of scrolling are up more than 350% year over year. This isn't just about less screen time. It's about reclaiming the things that screen time replaced. We're seeing big jumps in searches for things like nature film photography, plastic model kit cars, and charcuterie board pottery. A clear picture is emerging. People miss real life. But this is the stat that really gets me. 40% of Gen Z said they wish social media had never been invented. Think about that for a moment. Young people are usually the first to embrace technology. They may now be the first to walk away. It's a collective revolt against a way of life none of us chose. And it's playing out against the world. So, how do we navigate this cultural reckoning when almost three quarters of digital spend of media spend is digital? Touching grass is awesome. I mean, we should all do more of it. But we're also marketers and we have numbers to hit. Here's what I think. The brands that win this next chapter won't just capture attention. They'll ignite intention. Let me tell you what I mean by that. At their best, brands are a conduit to the real world. The meal with friends, the weekend road trip, the new home office. That's where a brand value lives. Not as a tax on people's time, but as a bridge to something bigger. And I'm not saying this because it sounds nice. I'm saying this because at Pinterest we learned the hard way. We tried the classic social playbook, organizing our feed like everyone else's, including viral challenges and click baity content. Not only was it not us, but it wasn't our audience. As Bill said, more than half of the roughly 80,000,000,000 searches on Pinterest are commercial. People on Pinterest are deciding what to try, buy, or do next. They're looking to discover brands, not scroll past them on their way to the next Pesto the Penguin video, but that is 50 pounds of baby penguin fluff. It's hard to look away. So, we changed course. Instead of engineering for time spent, we started engineering for time well spent. We leaned into the things that set us apart, visual search and image technology that recognizes not just what's in an image but how all the pieces fit together. Because it's not just the jeans, the accessories, the makeup, the nails, it's how you combine them to make a look that is uniquely yours. Each individual piece is a building block. Put them together and they become a look. Not just any look, your look. This is what igniting intention looks like. Our technology goes beyond third party signals to simply reflect what's popular or trending. We layer in proprietary first party data about human taste to get a more complete nuanced picture of each pinner's unique style because taste is deeply personal. That's why I have a Pinterest board I call my WTF board. It's my small act of defiance against the Internet's narrow ideas of what a woman my age should wear. I wear fedoras, and I never go without lipstick. So on Pinterest, I created a board that reflects my actual taste. And the more I add to it, the more Pinterest connects the dots, uncovering looks I didn't even know I loved yet. This process of curating, comparing and putting things together in different ways is the messy middle of the funnel. The parts most marketers struggle with. I know I always have. But guess what? This is what draws people to Pinterest. We're built for decisions. Every search and save refines a pinner's understanding of their own taste and builds the confidence they need to click buy. That's the win. Not keeping them scrolling, but helping them find what they came for so they can get back to what matters most, their lives. It sounds counterintuitive. You might think it would cost us in the attention economy, but it hasn't. If anything, our results show that attention isn't the only currency after all. Intention is even more important. In the age of unplugging, if all you're doing is capturing attention loops, you might be leaving a huge opportunity on the table. You're swimming against a tidal wave of people who want less noise and more meaning. This isn't about what business or industry you're in, it's about changing the role your brand plays in someone's life. When you become a bridge to something real, to something people are hungry for, they notice, they take action. They tell their friends. And most importantly, when they are deciding what comes next, they remember you. Thank you. Pinterest helps me create a life I love because everything is so curated to you. I love old Hollywood 2,010 anime. Pinterest ignites something in me where I have to do something. I will be phone free at Coachella. Pinterest is inviting everyone to put the phone away and live in the moment. Before Pinterest, I had no idea what my interior design style was. I then discovered my love and obsession for mid century interiors. Because I had the vision of a Pinterest board. I did it with such confidence. You can't tell me I've made a wrong decision. I use Pinterest to explore and expand the things that are bringing me joy and feel inspired in the kitchen. It's really fun to come across a dish that you may not have known about and be able to experiment with it, see how you can make it your own. Pinterest will take you to a place that's way more imaginative than what you know. I use Pinterest for everything, from photo shoots, videos, my tour outfits. It requires an insane level of detail. I'm taking this vision that I started on my Pinterest board and then putting it in front of thousands of people that I get to connect with in real life. I just spent thirty seconds on Pinterest, and now I have bought a tree. You can blame Pinterest. I have a headquarters meeting, which is really just me on Pinterest at my laptop. Of course I use Pinterest. Are you kidding me? Hey. What you looking at? The DJ that does things. I have a board for him. He's really got it together. Oh, that's so cute. Well, let's look. Oh, okay. So he likes to host picnics in the park. He gets dressed up and the jacket. I actually got the jacket. Oh my god. I'm so glad you got the jacket. I don't know. My Pinterest thinks I'm cooler than I am. Maybe I should become him. But, DJ, you already have. I mean, you're literally wearing the jacket. You've arrived. And it's so knitted. Oh, interesting. So you're kinda getting into some new things I see here. Yeah. Well, Running? Yes. Yes. Well, I didn't know you were into running. Well, no one does. This was supposed to be just for me, but I totally plan on becoming the version of myself that saved all of this. And you are. I mean, are you or are you not secretly planning a surprise dinner for your best friend who always complains that no one's ever thrown her a surprise party? You're not did you tell her this? You're not supposed to know about that. No. My point is you are already this person. Look closer. I mean, grilled artichokes. You're right. I got my whole life on here. I every save is a real thing that I wanna try, and some of it I already made happen. Mhmm. Mhmm. Like that little knit hat you have in a multiple colors. That's how oh my god. Remember when you bought your apartment? I organized the cabinet. That's just the friend I am. She did. And that was a big moment for me, and it started on Pinterest. Oh, I mean, that's what's important. Right? He's not just on there to scroll. He's actually showing up ready to find ideas that he wants to bring to life. So if your brand is on Pinterest, you're already part of that plan. Pinterest gets your audience from maybe one day to actually today, which is exactly where the show is going next. Because your products turn the lives that people are saving into the lives they're actually out there living. So, anyway, we're out of here. Oh. What? But if the party is still on, I have the perfect jacket for you to wear to my surprise party. I'm thinking maybe, like, Italian disco and, yeah, sequins. But no. A lot of sequins. Okay. No more secrets to you. You gave away all my secrets. Mhmm. Ciao. Coming up next, Matt Madrigal, chief product and technology officer. Claudine described the messy middle, the stretch between wanting something and knowing what it is. Now, I'll dive into the technology we built to help you move from that moment to a decision. And I'm gonna start with my daughter's nail art. This summer, my daughter, who I'm proud to say is an avid Pinterest user, was planning to get her nails done before a trip to Hawaii. It was her senior trip. She had just graduated and was heading out of the house and on to college. No. And I'm not handling very well. She didn't have a specific idea in mind, just more of a vibe. Something that felt tropical and colorful, but nothing too obvious. Definitely no palm trees, no turtles. Mostly Internet has made a search like that one harder, not easier. We have infinite options, infinite tabs, infinite answers, And yet, it can be hard to decide exactly what we want, especially when looking for something you can't quite describe. You just know it when you see it. That's what shopping often feels like, and that's the problem Pinterest is built to solve. There's a lot of excitement right now about AI and shopping, but much of the conversation is about automation. In other words, can an agent find the right item and handle the purchase for you? That will matter, but the final transaction is only one part of the shopping journey. People need time to explore before they decide. They narrow their options. They let one idea lead to another. Our view of Magenta Commerce starts there. It's about discovery. It's about helping people find what they didn't know to ask for yet, and then helping them move from dreaming to a decision they feel great about. Now let's get back to my daughter. She sees a design she likes, but it's still not quite right. With visual search, she can start a new search from the image itself, no keywords needed and even filter results to match her skin tone. And when she finds something that's closer to what she wants, she doesn't have to start over. Every image on Pinterest can become the next starting point, opening up a new direction to explore. Now, you might be wondering why I'm going so deep on nails, but stay with me, I'm more than just a girl dad and there's a much bigger picture here. Because after all, she's not just getting her nails done, she's getting ready for a milestone trip. So the next useful idea to show her might be a bathing suit or an amazing resort to stay in. This happens across Pinterest every day. If I'm searching for a fire pit, I may also be planning a backyard party with friends. I need chairs, something for the grill, and a few ideas to keep the kids busy. On a traditional search engine, showing me recipe ideas when I search for fire pits would feel like a completely wrong turn. On Pinterest, it feels like the next logical idea. Instead of showing people more and more of the exact thing they search for, Pinterest helps them explore the adjacent ideas that help the whole plan come together. This lateral exploration works because people come to Pinterest to discover this way and because we can understand the taste and intent behind the ideas they're already exploring. We call that personalization through anticipation. For pinners, it helps them discover what comes next. For brands, it's a chance to be part of that discovery journey before a consumer has settled on an exact product. And that experience is already woven in throughout Pinterest today. You can start a search with a pin, a board, or from the search bar and search by using an image, text, or both. And for the times when someone needs to make a more complex decision, we're building something new to help. Today, I want to give you the first look at the all new Pinterest Assistant. Pinterest Assistant brings AI into the foreground of the Pinterest experience. It's conversational and designed for complex, multi turn shopping journeys. It helps you compare options, pull ideas together, and keep you moving along. Here's a look at where we're heading. Maybe you're getting ready for a trip and wanna turn one saved item into a complete look. Pinterest assistant can help you sell it. Or maybe you're planning a change at home and wanna see how an idea would look in your own space. You can use your own photo to restyle a room before making a decision. And this isn't another chatbot bolted on to Pinterest. It's a new way to experience the platform. Conversational when conversation helps, visual when visuals matter most and always grounded in the taste and context to make each decision personal. Pinterest Assistant is powered by technology that we've been building and perfecting for more than a decade. And so as a final point, I want to take you under the hood of Pinterest Intelligence. Pinterest Intelligence is the complex interplay of our first party data, our recommendation systems and visual understanding technology as well as our fit for purpose AI models. The simplest explanation it's what makes Pinterest, Pinterest. It's the data and systems that help us understand what people are looking for and what could be useful next. Rather than relying on generic AI models that were built for every use case, we build fit for purpose models and post train open source models. This approach gives us much better results than the off shelf alternatives because our models are built specifically for the way people use Pinterest. And that brings us to the proprietary taste, visual and intent signals powering it all. Pinterest intelligence brings three types of understanding together. First, is a deep understanding of content and products. Second, is user interest understanding and modeling that can recognize highly specific taste clusters. And third, is a dynamic interest hierarchy that shifts as someone's preferences evolve. Most platforms have to infer interest through reactive signals like what somebody watched or clicked on. Pinterest gets a much more comprehensive view of preference. Let's say somebody's been curating Japan style kitchen remodel ideas. They're saving ideas across boards, coming back to certain materials and comparing products. That's intent, taste and preference all taking shape. Pinterest intelligence draws from hundreds of billions of connections like this in real time. And so even as generic AI models improve, Pinterest advantage remains the depth of our data, our visual understanding and the product experience built on top of both. That's hard to recreate overnight. The Internet has gotten very good at answering the question you asked. Pinterest is built for the moment right before that, when you're still trying to figure out what you want. Because sometimes the most useful answer isn't an answer at all. It's the idea that makes you say, that's it. Thank you. Now here's Jett with a closer look at Pinterest assistant. Joining us now, Jett Sissant, Global Ads product marketing lead. Hi. Hi, everyone. I'm Jet, and I lead product marketing for our ads business, Which is a fancy way of saying, I think about how brands show up on Pinterest all day. Not a bad gig. So now that you've heard all about Pinterest assistant, I think instead of telling you what's next, how about I show you right here on this stage? Let's restyle this vanity, shall we? Now don't get me wrong, it's a nice vanity but I want to put my spin on it. Okay. Watch how easy this is. First, I go to a board for inspo. Oh, how about this ruby white red one? It's warm. It's moody. Oh my god. This is such a good board. Whoever did this has such great taste. Oh, it was me. Okay. Okay. But seriously, this is what I love about Pinterest assistant. Right? I tap it and then I don't have to write a whole essay about what I like or what I'm into. I just take a picture of the real thing. And I tell it what I'm going for. Kind of like texting a friend whose apartment I wanna copy paste. Show me what this vanity could look like based on this board. Oh, wow. That's already good. Next, this mirror is a little bit too hip for my taste. How about we look at something else? This is good. Oh, but that's amazing. One tap and no follow-up questions, we love a self starter. But here's the part you'll really want to see. Every single item here, you can actually buy. Look. The mirror, the sink, the tiles, everything is shoppable. So this demo for me is about to get a little bit expensive for me personally. Okay. Let's just check out what we made. Oh. Phenomenal. One picture and it knew exactly what I wanted. Like I don't have the exact words to describe this gorgeous sconce, but the brand was on Pinterest and it knew exactly what I needed and found it. That's the difference. Because of how people search and save ideas here, Pinterest knows their taste already. It's not guessing, it gets them. So when a product shows up, it's just the answer they've been looking for. Now imagine it's your brand they discover on Pinterest. Well, that's exactly where the show's headed next. Thanks for having me. Next, please welcome Lee Brown, chief business officer. Hey, everyone. So far today, Bill, Claudine, and Matt have shared with you what consumers do on Pinterest and why. I'm here to talk about what all that means for you, our advertisers. As you heard, Pinterest is where people come to decide what to try, buy, or do next. People come here before their decision is made. They don't even know how to describe what they want, but they know it when they see it. Nobody shows us that better than Gen Z. Bill told you earlier, they are more than half of our audience and they are the fastest growing cohort. Here's a generation with access to more content and more ways to shop than any before it, and still, they're saying Pinterest is the place I need to be. That's a massive opportunity for advertisers. Because as Matt just showed us, we can anticipate that next idea and help your brands become the answer people are looking for. So I'm going to make you three promises about where Pinterest is headed and what each one means for your business. Then I'll bring up a couple of folks to show you how we're already making progress. First, promise number one, expect Pinterest to keep working harder and smarter for your results. All of you deserve a marketing partner that builds awareness and drives measurable performance. We rebuilt our lower funnel business, so that when someone finds what they love, they can click out, go deeper and buy it. Today, we're proud to say that Pinterest is a performance platform. Over the last three years, clicks to advertisers have grown five times over and we're just getting started. Next, promise number two. On Pinterest, your brand is welcomed, not dismissed. On other platforms, ads interrupt the experience. On Pinterest, great ads completed. And here's why. People come looking for retro sneakers, but they haven't chosen the pair yet. They want to redo their living room, but they haven't found the perfect couch. They're not done deciding. They're looking for that thing that's gonna decide it for them. So when your ad shows up, it isn't standing between them and what they came for. It is what they came for. And finally, promise number three. We're going to make Pinterest easier to buy and optimize all across the globe. We want to meet you where you are, however you buy. Whether you buy direct, programmatic, self serve or through an API, we've got you covered. And if you prefer other tools like Magnite, Smartly, or Sprinklr, we're bringing Pinterest to you there as well. And that's true wherever you do business. More than 80% of people on Pinterest are outside of The United States. And we're building the tools, the buying options and the support to match in all of your markets. Then once you're in, we put AI to work with Pinterest Performance plus It's AI that moves with your business, applied where you actually care. The advertisers that are using it are seeing much stronger returns than the ones who are not. And we've got even more products on the way. So those are my three promises. We'll keep working harder and smarter for your results. Your brand will be welcomed here, not dismissed. And we'll make Pinterest easier to buy and optimize all across the globe. Now, let's dig into how we're delivering on them. First up is our new Global Head of Content, David Brinker, to talk about where we are headed with creators. And then Chloe Wicks, our VP of Go To Market will share all the latest ad products and tools we've built to help you win here on Pinterest. Please welcome David. David Brinker, vice president, global head of content. Thanks, Lee. It's great to be here at Pinterest Presents. Since I'm new here, I'll share a fun fact. I'm about to run my twenty fifth marathon. And if you've ever run a marathon, you know it can get a bit chaotic. There are all these people along the course shouting, cheering, waving signs. It's a rush, but it's also noisy. And somewhere in that noise are the people you really depend on. The people with water, the course guides showing the way, the pacers that help you hit your goal. You just need to know where to look. That's the creator economy today. There are more people than ever shouting, cheering and waving signs. The internet's noisier. The line between organic and ad content is blurrier. And it's become harder to know who you can trust. That's why the creators breaking through today aren't just the loudest or the most famous. They're also the most credible. They're professionals with real experience and real expertise. We see it in how ad spending is evolving. More dollars are moving to specialized creators who both inspire and inform. We ask pinners whose product recommendations they value most. Their number one answer? You guessed it, professionals and experts. These are just a few signposts for where the creator economy is headed and they illustrate the clear differentiation we have on Pinterest. More than 80% of pinners feel the content on Pinterest is informed by expert opinions. Creators on Pinterest are professionals first, creators second. They're amazing stylists, chefs, designers and makeup artists. You get the picture. When these expert creators connect with our high intent audiences, decisions get made. And now, with new Amazon storefront linking, it's easier than ever to shop creator recommendations. Creators connect their Amazon storefronts to Pinterest, then they tag their Amazon products in their pins. It's as easy as that. Affiliate links are automatically applied, no manual copying, no friction. This is just one way we're turning creator content into business results. Brands that partner with creators on Pinterest have seen higher return on ad spend and sales lift and stronger brand awareness. And there's so much more to come. In the months ahead, you should expect a steady drumbeat of new ways Pinterest is investing in creators and helping brands partner with them to tell stories that inspire action. We're unlocking new opportunities for brands like our premium CTV series, Bring My Pinterest to Life. The show connects pinners with expert creators who turn their Pinterest boards into real life transformations. Rooms, wardrobes, looks and small businesses. And what makes the show really special is that viewers can get in on the action too. Every episode links to a Pinterest board filled with inspirational images and how tos where viewers can shop the products from the show. Our title sponsors earned over $45,000,000 added value impressions and saw stronger brand awareness across key audiences. The feedback was so positive that we're doing it again. We're filming a new season of Bring My Pinterest to Life right now and it's coming to Roku this spring twenty twenty seven. And I'm proud to say we've already secured all four title sponsors for the upcoming season. But don't worry, there'll be more opportunities to get involved with our creators and original programming soon. Pinterest is committed to investing in creators who don't just bring popularity, they bring genuine credibility. Now, let's explore how our ad products help bring brands turn that credibility into meaningful results. Take it away, Chloe. Chloe Wicks, vice president, go to market. Hi, everyone. I'm Chloe. Earlier in the show, we promised to keep getting better at driving results for you no matter where you are in the world. I am here to make good on that promise. For the next ten minutes or so, I'm gonna walk you through the latest additions to Pinterest suite of ad products. We've been very hard at work transforming Pinterest into a true performance platform, one that stretches all the way across every part of the funnel. But what I want to focus today are on really three key areas. The first, performance. The second, simplicity. And the third, stand out creative. We have a lot to cover, so let's get right to it. Starting with our newest performance innovation, visual search ads. Coming soon to beta in all ad eligible markets around the world, this new format gives advertisers a dedicated placement during some of our highest intent moments on the search page and in pin close ups. Brands can connect people directly to their site, creating a new performance opportunity while consumers are still shaping what they want. It is a major step forward in helping brands drive measurable, lower funnel outcomes with the campaign assets that they already have. No net new creative required. You get the benefits of traditional search advertising tailored for Pinterest's uniquely visual environment. And visual search ads are compatible with our flagship performance advertising suite, Pinterest Performance Plus. It's just one of the many ways that we've made Pinterest Performance Plus even more powerful. Automation is, of course, still the default. But now there are a host of new features to steer it towards the outcomes that matter most to all of you. One of those new features is new customer acquisition. It lets you define your existing customer base and tell the system how much more valuable new customers are. Pinterest Performance Plus then uses these value assignments to find the highest impact customers for your business. And the results, I think they'll speak for themselves. Priority products brings that same flexibility to your product catalog. And as of September 15, are available globally. Whether it's a new launch, a holiday collection, or some other major moment, you can start to shift delivery towards your highest priority products. Just increase bids to your selected product groups and start winning more delivery where it counts, while still promoting your entire catalog to make sure you're driving performance at scale. And again, the impact of this one is pretty clear. Now to build in even more flexibility, we've also added a feature that I know a lot of you are going to be very excited about. Now available globally, interest in keyword suggestions enable brands to guide our algorithm towards the most relevant audiences. All of these new features add up to one thing, a smarter, more customizable Pinterest performance plus. One that helps you reach the right customers at the right time with the right products. Put it all together and you get real results. Now some of our partners have seen even bigger wins. Australian fashion retailer Princess Polly saw a 21 fold increase in ROAS and cut their cost per acquisition by 70%. That is what Pinterest Performance Plus makes possible. But you don't have to take our word for it. And in fact, I encourage you to test it for yourself because now you actually can. As of now, for the first time ever, AB testing is fully self serve within Pinterest Ads Manager in all ad eligible markets. No more relying on our Pinterest teams, as incredible as I know they are, to set things up for you manually. You can get answers to your questions faster, make adjustments quicker. And by now, we really, really hope the message is clear. A new era of Pinterest performance plus has begun. So with that in mind, let's talk about some other new features that we're introducing to lever off your results. For many advertisers, the next meaningful action off platform is happening directly in your app. We built app promotion with that in mind. Currently in beta and set to be globally available by the end of the year, app promotion lets you acquire new customers, drive valuable in app actions, and reengage existing customers seamlessly. And of course, with the addition of new mobile measurement partners, you can connect Pinterest Performance plus to the systems and the signals that you already rely on. Early results show it's paying off. We're also expanding what's possible for brands who are looking to reach Pinterest high intent audience on the biggest screen in the home. You heard all about TV Scientific joining the Pinterest family back in April. Since then, we've been hard at work bringing those two platforms together. We're giving brands full funnel scale with results to match. Brands can now run standalone connected TV campaigns, optimized towards any outcome. And beginning this month, you can also add connected TV to Spotify buys on Pinterest, driving up to 75% greater potential reach. As you can see, we've been laser focused on performance. At the same time, we also recognize that your jobs have inherently gotten more complicated. You have more data, more platforms, more decisions to make, and we've heard that feedback from you very, very clearly. That is why we've also made Pinterest simpler. It's easier than ever to put Pinterest to work where you are, whether that's inside of our ads manager or working with the other tools that you already rely on. Earlier this year, we told you all about Business Assistant, our new AI powered collaborator directly within Ads Manager. Today, we're thrilled to announce that Business Assistant is now in beta in multiple markets with more countries and languages to follow by the end of this year. With Business Assistant, you can spend a lot less time digging around for answers and more time acting on them. And because you have a clear view of how your campaign is performing and, most importantly, how you can adjust it, you can get more out of the work that you are already doing. Of course, not everyone uses Ads Manager. We get it. There are a lot of different platforms in your mix, and it is becoming harder and harder to manage them all one by one by one. That is why we are extending the benefits of Pinterest Intelligence beyond Ads Manager with Pinterest MCP. It brings trusted platform context into the AI tools and workflows that your teams already use. Soon entering beta, Pinterest NCP is a translation layer between your AI and Pinterest, a standardized secure way to link your existing tools to Pinterest data, campaigns, and workflows. The result is less manual analysis without the need for custom integrations. And with input from industry leading partners like Innovid and PackView, we're building those capabilities for scale. And that brings me to the last set of changes I'm going to talk about today, our new creative tools. People are not deciding what they want by typing search terms in anymore. I think we've heard that loud and clear throughout today. They're deciding through images, aesthetics, creators, AI powered discovery. But so much of our industry is still built around tech based attention and that is a real problem. Because in a visual first world, invisibility is the new inefficiency. Fortunately, Pinterest is known for its stellar visuals. And brands on Pinterest, all of you, want to show up in a way that aligns with that high bar. Our new solutions build on that legacy. We've expanded Pinterest Performance plus creative with new tools to make your assets more native, more shoppable, and more effective. These include features like call to action optimization, title optimization and smart assembly, which expands Pinterest Performance plus creative to advertisers without a catalog for the very first time. Combined with a host of new reporting features, marketers can see more clearly what's working and why. And last, but definitely not least, we have even more formats designed to turn shopping moments into standout experiences. By now, you've heard all about collage ads, which lets brands take advantage of one of the platform's most engaging and popular features. Collage ads create a visual story that feels native to how discovery is already happening on Pinterest. And that creative edge helps you get more out of your media dollars. We're also thrilled to announce that max width collections are now available in all global markets. These immersive full width ads get brands noticed and make it much easier for shoppers to browse and buy. And finally, we've added to our Premier Spotlight suite. With Premier Spotlight category takeover, you get the reserved placement and category relevance for those strategic moments like launches and tentpole events. These are testing in The U. S. Right now and will be expanding to select new markets by the end of this year. So clearly, I'll take a breath, we've been busy. But here's what I hope you all leave us with. Today's Pinterest is a performance platform, one that is exponentially more intelligent, more connected, more intuitive and creative than ever before. Every step of the way, we put your business needs front and center. We're giving you smarter ways to optimize around the outcomes that matter, simpler ways to understand what's working and act, and more ways to create ads that resonate on Pinterest and move people towards action. We've changed. And the opportunity for advertisers has changed right along with us. We are still the platform built for real life. And now, we are also the platform built for real results. But again, don't take it from me. I'd love for you to hear it from some of our partners. I am Megan Black. I'm the senior vice president of digital marketing and media at Sephora. We love Pinterest because it's all about dreaming, deciding, doing, and that's how we also feel at Sephora. We know that beauty enthusiasts come to Pinterest for their entire journey, and what is great is that, we run campaigns through that whole journey. We're actually the first beauty retailer to test local inventory ads with Pinterest. Because of that testing, we actually got a about a 50% higher return on our ad spend. We also reached our high intent beauty shoppers 25% more efficiently. And then what's really interesting actually that we've been learning with Pinterest that when we are running our top of funnel or awareness programs in conjunction and coordination with all of the performance products, we actually see the the performance of both of those areas rise. I'm Abby Kloss, and I'm the CEO of Tenuity. The funnel is collapsing around shopping behavior. Pinterest is a wealth of inspiration. It's where people plan, not just scroll. They're going from that point of inspiration and discovery into the point of conversion. E. L. F. Is a great example. They were launching a new product called Lash and Roll, and we worked with Pinterest to buy the premier spotlight video unit that ran above the search bar. And in this way, they were able to capture people before they even knew exactly what they were looking for and inspire them. And so the more that our clients can, you know, leverage the platforms, more kind of native formats really does help our brands get into that consideration set and ultimately get bought. You know, I thought I already knew Pinterest, but I feel like I just found out that my manifestation app runs like an intergalactic space station. I just feel like they're so on it. I mean, right? Shout out to the creators for boosting all those sales. I'm a big fan. I know. And learning how ads work on Pinterest, that honestly explained everything because they were showing me the perfect pair of linen pants yesterday. They were. You know? And I think it's because they know that I'm a Tuscan mom in y two k clothing. It's basically a marketer's dream. Exactly. Yeah. I've been thinking. I feel like we've heard a lot today about what's possible, but maybe people want the scoop from the brands themselves. You know? Like, maybe a like, is he denim powerhouse or I don't know. Maybe, like, a global pioneer of everyday tech. Wait. Puja. I think that's up next. Oh. Oh. Literally perf. Great. Please welcome Christina Brandaberry, vice president retail. Hi, everyone. Wow. What an exciting lineup we have. Now we've just heard about the new products and capabilities we are building to make Pinterest more intelligent, creative, and actionable. Now it's time to hear directly from marketers about how they're navigating change and driving real results on the platform. Today, I am so excited. We are joined by two iconic global brands, Samsung and Levi's. And while they might seem like an unlikely pairing, they're both thinking deeply about how to identify the moments that actually matter, how to turn creativity into commercial impact, and how to show up in ways that are culturally relevant across the consumer journey. So everybody, please help me welcome to the stage Noelle Perez, Head of Media Partnerships and Commerce at Samsung Electronics America and Ann Cambria, VP of Global Marketing at Levi's. Ladies? Amazing. Welcome to the stage. Looking good? Feeling great? Yes. Amazing. Of course. Thank you for joining us. Yeah. Wonderful. As I shared, you know, Samsung and Levi's are not just iconic brands. They are two brands in very important sectors that have serious staying power. It's very rare for brands to be around hundred years plus, and we've got Samsung at eighty plus years and Levi's at, I think, over a hundred seventy years. Mhmm. That means a lot of adaptation and change in both the marketing front as well as on the consumer front. And as we know, the marketing space and consumer expectations continue to evolve really rapidly. So I would love to hear, as we open, how you're thinking about navigating that change and what the priorities are for you as a marketer, and for your brand. So, Noelle, let's start with you. Yeah. You know, when it comes to priorities, for us at Samsung, I'd say the number one priority is strengthening that preference for a brand and then turning that preference into an actual action and then ultimately getting them to switch to a Galaxy device. The second priority, which is something that's also very important to me, is making sure that our product innovation has meaningful impact in consumers' lives. You know, at Samsung, we have incredible technology. We have incredible innovation. And the opportunity for us is not simply to talk or communicate about our what our products can do, but to show people why it matters, you know, why it's important to own a Samsung device. Mhmm. You know, I'm a mom. I'm a working mom, and making sure that I have the best camera feature on my phone and taking pictures of my kids matter in those special moments. Same when using my privacy screen when I'm on the plane or on the train. I think these are really important, features that you want people to see, not just hear or learn about. And that's why it's critical for us, where we show up. Pinterest is giving us that that opportunity where people are exploring and looking at preferences and how we connect that inspiration to an actual product description, and back to ultimately getting, you know, that that, impact against business goals. Yeah. Wonderful. Anne, how about you? Yeah. It's it's similar to Samsung, which is kind of interesting because we're selling denim. But, you know, Levi's is synonymous with culture. And so our priority is to be at the center of culture. And where we're really focused now is how do we expand and grow our brand in different ways and drive preference from more of beyond just denim, but head to toe dressing, and specifically with women. So Crazy Levi's started during the gold rush, as the the rivet was the invention that created the tough gene that could last through, all the work that was being done. And so we've we've had that perception for so over a hundred and seventy years now. And so what we're really focused on is is how do we really drive preference with women and styling and and really think about how do we, engage and and drive consideration from a head to toe perspective. Amazing. By chance, I happen to also have my Galaxy tablet, with my head to toe, Levi's dressing as well. Love the jacket. So, very apropos, regarding that. So love sharing sharing that, and so many, consistent themes, again, across how you build and adapt, sustainable brands. What are some of the biggest challenges that you face, regarding that? Maybe, Anne, you wanna go first. Yeah. I mean, our biggest challenge is, like, I'm sure all of you in this room know Levi's. Right? So we have such a big, broad awareness, but driving that awareness into consideration is one of our biggest challenges. We also know, you know, the average consumer only purchases denim once or twice a year. So really thinking about how do we drive that repeat purchase is also a challenge that we face every day. So really, really thinking about our marketing, our content in ways that really can meet the consumer where they are, specifically with different cultural trends or, fashion trends, etcetera, and where we really want to continue to drive that consideration and pull them down to the funnel is is one of our biggest challenges. Yeah. Yeah. For for us at Samsung, I think the biggest challenge is that we know that consumer behavior is moving so much faster than how we traditionally plan marketing and how we measure marketing. And so we know that it's no longer that nice linear fashion, as we all know. People are discovering our brands, whether it's through culture, through social, communities, influencers, and it's all happening in at the same time and in real time. And so the biggest challenge for us is how do you remain culturally relevant and move quickly while ultimately, making sure that we're moving bottom line numbers? So it's simply about, you know, how do we balance brand building efforts with performance metrics and KPIs that matters so much for the business. Yeah. How has that level of speed, changed sort of the both the planning and the buying process for you? I mean, it's changed so much. But I think, the critical factor is is that how do you set up, operationally to be able to respond and execute in a way that that that is right on time when the consumers are making that important decision or critical decision. So it's about operational setup. It's about educating your stakeholders, not just marketers, but financial stakeholders as you guys know. And so it's all of that are are happening in real time, and showing performance at the same time. Yeah. And anything you wanna add on that? Yeah. I think for us, it's just actually really thinking about the moments where the consumer is and really meeting them where they are versus, I think in the past as marketers, we're planning our campaigns. We have a very steady calendar. But now we're more much more agile and thinking about kind of what are those what are those moments that we know the consumer is thinking about, an apparel purchase and meeting them where they are. Yeah. Well, that's a great segue. There are no shortage of places that you can buy media impressions, today, especially digitally. I think consumers are flooded, with all sorts of, reach as well as frequency. I would love to hear how you think about, the platforms that truly distinguish themselves as a must buy and how you think about the unique value proposition that Pinterest has to your brand as well. Yeah. I'll jump in. Yeah. Well, we know Pinterest, first of all, is where our consumer is. So we're really focused on two consumers. We call them the fashion flirts and the brand believers. But we know it's a platform where they're going to explore their styles, figure out their own individual Mhmm. You know, style and preferences. And so that's what really draws us to Pinterest. The second piece to that is it also allows the the consumer to explore your brand in a way they want to explore your brand versus more of a push media approach. And so I think what's really important is within that platform is how we think about our content in a way that also feels relevant and authentic and can really, you know, go along within that journey of the consumer and how they're exploring the platform. Yeah. I think to add on to that, I think the difference, on Pinterest is all about the consumer mindset. Mhmm. You know? It's very intentional. People are not just scrolling mindlessly. And so they're there because they wanna research, they wanna plan, they wanna understand what to do next. And for us at Samsung, that's incredibly valuable because our products are now becoming more of enablers, you know, for the consumer. It's not just about a product specification. I'd say people are showing what they can do with our phones, with our products. And that's incredibly, incredibly valuable for us because, as you had mentioned, we're not constantly pushing information. People are actually showing what they can do with our products. And so that's the biggest differentiator for me when it comes to Pinterest. Amazing. So I hear intentionality, certainly relevance related to that, and also a real connection to not just the Internet, but what, what consumers actually wanna be doing with your product in real life as well, in a positive way. Amazing. Alright. I wanna get to some specifics because we have some really exciting campaigns to share as well. And as a visual first platform, we would be remiss if we didn't bring to life, for all of you today, what the what Samsung and Levi's, what that bringing that to life looks like on Pinterest. Noel, I wanna start with you. There is no bigger moment, in the tech industry than, new product launch day, and the durations, around that. You have some really exciting launches across Samsung that have happened this year. I would love, for you to share, what those have looked like on Pinterest. No. It's been incredible. I have to say when it comes to our Pinterest partnership, one of the most recent, launches that we have we had is, back in the summer. It's called our foldable Spider Man campaign. So we we partnered with the Spider Man movie, with Sony, as you can see here. And then if if you guys have seen the movie, you will actually see our phones being in there very authentically. I'd have to say more than 60 times, being used. And we don't just talk about the innovation, but really just the natural fit of the phone into the movie, but also in people's everyday everyday's lives. This actual campaign, which we had, like, the movie version of it, display ads, everything, delivered, I think, more than five times industry benchmark when it comes to mid funnel. And it's it was really interesting because we're always focused on upper funnel when it comes to cultural driven campaigns. But this is actually showing you that we're driving people within the platform from upper funnel awareness all the way down to mid all the way down to, lower funnel. The second example, which I thought was also pretty interesting, very appropriate for the platform, which is not here, is circle to search. If you have a Samsung Galaxy device, you would know what this feature is about. It's an AI feature search on your phone where you literally just circle an item on your phone that you don't know about. You're looking at a wardrobe, a place, and then your phone will literally just Google search it for you and tell you the answer. And so it was such a natural fit within the Pinterest plat platform because people would just see, circle, and then search. And I thought that was really interesting. We are we also partnered with the Devil Wears Prada two movie, team. And so with that, it was shown all through Pinterest via high impact, I believe, placements and editorial placements. And so interesting because our completion rate was about 25%, which I hear is about three to four times higher than industry benchmark, within the platform itself. So really happy about that results. Awesome. How does the visual first, and inspiration oriented element of Pinterest come into play as you're thinking about the creative executions? Yeah. So, I mean, it's it's really all about visuals and creativity. I think, for us, people have to see it to understand what our product is all about. And so they we can do all of that on the Pinterest platform. And so that's why it's extremely important for us to have other people show and showcase Yeah. How they use it, our products, you know, every day. Yeah. Yeah. Wonderful. Alright. Pivoting from product launches to seasonal hot fashion trends as well. Anne, I am dying to know, as an avid shopper as well, what should I be buying for fall, and how are you thinking about what's, going to be on trend and what that looks like on Pinterest? Yeah. Well, get your low loose jeans. Oh. Alright. That is our fall fashion campaign. And so what's amazing about Pinterest is we know how what people are searching for from a style perspective. So loose was the number one, style people were searching for in denim. And I believe low, it was three times higher than high waist. So everyone gets their low loose jeans. But you can see our example here. What's amazing about the Pinterest example is that we have our more of our brand awareness, which we're able to do kind of a full funnel approach. We obviously use Notable Talent, Rosie and Shay, with the idea of keeping it loose. Getting our consumers' attention, we were able to really drive the conversion in more of that mid funnel consideration, which I said earlier was our biggest challenge of really driving the style piece. So showing up authentically, we did a featured board with Pinterest as well, which also garners lots more awareness. But it the idea is that we're able to kind of really pull the fashion idea through, but in a way that's super discoverable for the consumer. We also know through our paid social that this content does perform higher than our other paid social content. So it's great to see also from a visual perspective, a discovery perspective, and really meeting our clients where they are and and what they're looking for from a fashion perspective. Awesome. Anything you can share around the evolution of your thinking of Pinterest as not just upper funnel, but sort of bringing that throughout the funnel, for your campaigns and consumer? Yeah. It's a good question because I think what's really hard is you can do a lot of this, like, brand produced content to build the awareness. But to really build the consideration is you have to have more of a personalized authentic approach. And so with Pinterest, we're able to do that, obviously, through content, and how it shows up on the platform and discoverability, which is a big, I think, component because you want the consumer to find the brand on their own terms, and Pinterest allows us to do that. Amazing. Alright. Great. So two very distinctive categories, distinctive brands, distinctive goals, but some clear through lines, related to visual storytelling, cultural relevance, level of intentionality, lean forward, as well as full funnel. This has been so much fun. Thank you both for joining us and for sharing your stories. Everybody, let's give it up for Anne and Noel and for Levi's and Samsung. Thank you so much. Awesome. What I'm taking away from this conversation is that strong performance is about more than just being seen. It's about showing up in the moments and places where people are ready to take action. That's where brands can drive real business results and Pinterest is uniquely built for just this. All right. Pivoting a little bit. While the brand and creative and execution is very important, measurement is equally as important. And next, we are turning to measurement and how marketers can better understand what's truly driving growth across an increasingly complex journey. Please welcome to the stage Pinterest's Sonia Manga. Measurement. It's complex, and let's be honest, sometimes a little intimidating. But it's also where you start to really understand what's working, why, and what's driving that growth. And at the heart of that is understanding people. That means looking at everything that led someone to buy and not just the last step. We can see the final click before purchase, but it just doesn't tell the whole story. It misses all the moments that came before it, what drove discovery, sparked interest, built trust, and ultimately influenced the decision. And as customer journeys get more complex, marketers need a clearer understanding of what those moments mean and which matter. So today, I'm excited to be joined by one of my favorite people to talk measurement with, Trevor Testweed, CEO of Measured. Please join me in welcoming Trevor. Hi, Trevor. Hi, guys. Well, before we jump in, I should clarify. I called Trevor one of my favorite people, to talk measurement with. We met about twenty four hours ago. So, apparently, I formed strong opinions very quickly. Love at first sight, I would say. Well, on that note, let's kick it off with a hot take. What's one outdated industry practice that you wish would just go away? So I have a hot take, but I just, listening to the intro backstage, I wanted to call attention to an important point that, that Sonia made. The goal of media measurement is to understand the contribution of the media to an outcome and today that is an omnichannel outcome. That contribution, it starts long before that last touch or last click into a conversion, right? But, for many years, marketers have been anchoring 100% of credit on that last touch prior to a conversion. It begs the question why, right? Why? From my observation, living in the category for the last fifteen years, inertia, it's easy. It's easy to adopt last touch metrics into an organization where there's many people that consume media performance metrics. So for me, I've been here for fifteen years. I got into cross channel measurement in 2011 and I remember meeting with big enterprise brands in 2011 that everyone in this room has heard of. There was a lot of, energetic enthusiasm for getting off Last Touch at that time, right? Here we are fifteen years later. I can tell you I feel the movement is finally happening. And one of the reasons is all key stakeholders are finally aligned. The partners, the measurement companies, the brands, I think we're finally all seeing measurement in the same way, and it feels really good from the measurement side. My hot take is that still far too many enterprise brands are anchoring big budgets. I'm talking $50,000,000 $100,000,000 plus budgets on an optimization workflow that threads right into Last Touch. It's crazy. You might be doing M and M, right? But that doesn't mean your optimization workflow is lining up and optimizing to a fractional contribution metric, right? The capability is available now. We take a strong position that the best way to understand the contribution of media to an outcome and an omnichannel outcome, is an experiment, a test control experiment. And so you guys know with an experiment, you're actually informing causality. What is causality? It is the con it's the relationship or it's when, when that when media is actually causing an outcome as opposed to just being correlated to the outcome. Right? Would it have happened anyway or the outcome actually happened because of the media? That's what an experiment teases out. It is the only mechanism that actually gets you to causality. The last touch attribution, media mix modeling, the correlation based methodology. Sorry. It's No. I'm glad you're sharing all that because I think that there's a lot of confusion, right, in the marketplace around even how to define things like attribution, incrementality, omnichannel. Yeah. Right? Omnichannel, that's something as I talk to a lot of clients and agencies, one topic they're always talking about is omnichannel. Yep. Can you share your perspective on cross channel impact and how you see the way that changes, how a client values different channels? I don't see a lot of digitally native brands anymore. Most brands are now omnichannel. Right? So when you put Pinterest in the market, you're deploying media that is in support of driving influence wherever that consumer wants to engage and convert with your brand. Right? So on the measurement side, we have to be able to collect that conversion whether it's retail, it's e comm, it's social commerce, it's third party retail. So we need to collect it, we need to measure it and we need to inform the incremental marginal contribution that you're getting into an omnichannel landscape, right, which is everywhere that your consumer can transact with your brand. And when we're deploying incrementality tests, you can deploy a single test into three or four KPIs and get the answer, Right? Just the ecom answer is not the complete story. Right? You really need to understand it wherever your your customers are transacting with your brand. Well, speaking of evaluation, Measured, your company, has said that Pinterest may deserve a larger share of marketers' budgets. So first of all, thank you. But in all seriousness, I'd love to know, what did you see in that data that gave you the conviction to say that? So first of all, we are independent. We are agnostic. I have no bias. My only bias is to the rigor and the trust of of the measurement. And so I think what it was, we we were looking back at 70 recent Pinterest incrementality tests, independent of Pinterest. Right? Just looking across our clients as we work with a lot of fashion brands, a lot of retail, and so we see quite a bit of Pinterest. And what we observed is that where Pinterest works, it can work very, very well. Right? And not through the lens of last touch, not through the lens of GA's last click or Adobe's last click. It looks terrible. I will tell you that more often than not, when we measure it, we will find when it's working, it is performing 2x, 3x, 4x better than what a last touch metric would suggest. And I think one of the stats that you shared was that Pinterest ranked at the top among view based social platforms, in average incremental ROA. So to your point, looking at so many different pathways to get to that ultimate endpoint is really important as as you're thinking about, you know, campaign strategies. Yeah. We have a strong cohort of brands that line up well for Pinterest. And so for that group of brands where we tested Pinterest, it performed very well against their social peers. We've got the report. Sunny can share the report. Perfect. We'll we'll send it to you after. So let's close with a two part question. For marketers in this audience who wanna better understand, what's really driving growth, what's one thing they can do now, and then what's one thing they should start building over the next twelve to eighteen months? I would go into your media mix and identify, where you're making big assumptions on meaningful spend. Right? So if you stack rank your spend, where you have not deployed a rigorous incrementality test to really understand causality on those channels, identify those. And then you want to deploy a test and learn motion. And incrementality testing is not a one in-depth exercise, guys. Right? One incrementality test does not define the performance of of that channel. There's a lot of things that can be happening. So what I would suggest to you in this motion is you wanna have all key stakeholders at the table to unpack the test, and then you wanna deploy a two to three test sequence. You get that first read. That's where you're at that point in time. Let's audit it. Let's unpack it. Pinterest has a role. Your measurement company has a role. You guys have a role. Creative plays a role. And then you tune it, and you work on the ad accounts. You work on all the things. And then you deploy the second test, and then you get a second read. You do another audit. And by that third read, you've got a pretty good understanding of the contribution of of that channel. So where you haven't done that recently on meaningfully on meaningful spends, start there. Trevor, you've mentioned a couple of times this perfect trifecta of the right stakeholders in the room. Yep. And we didn't prep this question before, but you brought it up a couple times. I'd love for you to just expand on that because I think it's a really important point to reinforce. Yeah. I mean, it's it's it's all of our contracts are direct to brands, so the brand directs it. But where I observe the best outcomes is where you have all the key stakeholders, and that includes your your platform partner, including Pinterest. Right? They know more about ad account structure and audience targeting and all the Pinterest things that are valuable to helping us tune up all the conditions for success. Right? So I will tell you, when you get a shitty read on on on any channel, there's gold in that. Do not shy away from that. That is something to, like, lean into. Unpack it. Understand it. Your platform partner plays a role, your measurement company, maybe something was there was contamination or something went on the measurement side. You guys have a role, audience, creative, but bring your trusted partners into the room to unpack it. Right? I mean, you want all your key stakeholders there to understand what's going on and then set up the conditions for the the the maximum contribution. Really helpful. Well, Trevor, we started today by saying that measurement is really about understanding people. And I think I understand this room well enough to know we could happily keep talking about this topic all day. Unfortunately, we have to keep things moving, so we have to give the stage back. But thank you so much. It's been such a pleasure. I've personally learned so much from you today, and I know this audience has as well. Thank you. Thank you, guys. So if you take one thing away from this conversation, I hope it's that measurement doesn't begin at the point of purchase. It spans the full funnel, including all the touch points along the consumer journey that eventually lead to that purchase. Now let's hear from one of our clients about how they were able to show up as an organic part of that journey rather than an interruption to it. Let's hit play. Thank you. I'm Denisha Lomax, chief social officer for Publicis. We're in this era where people are really looking for trust. Consumers really want something real. It's so important for a platform like Pinterest to have an holistic and organic experience where the ads just feel super native to how people engage and what people are looking for. The best ads go like content. They pull you into the experience instead of taking you out of it. For our client, we actually took advantage of a gimme gummy trend through Pinterest predict, and we paired that with a product launch. We actually started with the insight. Right? Taking that insight and really tying it to the product led to great engagement and business impact. That is the holy grail, and I think that's what brands should be doing on Pinterest. Introducing Sydney Stanback, global head of trends and insights. You've just heard all about what Pinterest can do for your brand. But now we're gonna do something a little different and give you a peek inside Pinterest's crystal ball. As the global head of trends and insights, I get a firsthand view of the moment Matt described earlier, the one right before someone decides. As a visual search and shopping platform, Pinterest is where people make decisions on what they will try, buy, or do next. Their searches and saves shows us real human intent that gives us a unique ability to spot the trends with staying power. In fact, 88% of the predictions that we've made over the last six years have come true. And when brands harness those trends in culturally relevant ways, they engage consumers across the full funnel. Take Netflix Australia. To launch the latest season of Bridgerton, Netflix built creative around our Pinterest predicts 2026 trend, Opera Aesthetic. The result? Trend led creative drove a substantially stronger lift in awareness versus creative without the Pinterest predicts badge. Understanding trends is especially powerful this time of year as we're all gearing up for the holiday season. It all starts with the mindsets that consumers are bringing to their shopping journeys. In our complex, overstimulating world, they're seeking out meaning and memories this holiday season. It's showing up in their desire for one of a kind personal touches that show they really care. And they're looking for solutions that make their holidays feel softer and more relaxed. Those mindsets are giving rise to several clear trends, which brings me to the really good stuff. Today, we're unveiling four trends in how people will shop, celebrate, and connect this holiday season. First, the trinket effect. Little extras that make a big statement. This includes finishing touches on a gift bag or a box, accessorize the opulence, the embellished details that can take a bag or a scarf to the next level, tiny treasures like mini gifts or stocking stuffers that really pack a punch. Of course, memorable holidays are about more than just the gift list, which brings me to our next trend, artful entertaining. Hosting is taking center stage and shaping mood, meaning, and memories. People are embracing counterculture, setting up and styling their coffee stations and minibar to really elevate each sip. Buying host gifts that the recipient will always associate with them, and low key luxe styles, sleek sets, elevated accessories, and elegant loungewear that have a really refined feel. And in the midst of holiday chaos, pinners are looking for and gifting little moments of self care. This is showing up in our glow coated trend. They're seeking glow tools that boost routines and make self care feel more intentional, a fancy up pocket theory to upgrade everyday rituals, and the right outfits to stay in and enjoy a pajama party. And finally, this one is tailor made for Pinterest, and you've heard about it all morning. That's the great offline. This holiday season, our consumers are seeking adventure, shopping for gifts that feel movement, exploration, and thrill, workout outfits and accessories for their active agenda, and unplugged play like puzzles and game nights that give people a way to gather. I can't wait to see how these trends come to life this holiday season, and I'm excited to see what your brands do with them. Use them to help you design messaging and creative and choose exactly which products to spotlight. And as you're unleashing your creativity this season, remember that customers are looking to brands like yours to help them make this holiday season one to remember. Now here's one of our partners to tell you how they brought Pinterest trends to life. Thank you. I'm Victoria Floyd, and I am the senior global brand manager of Dove Master Brand. Pinterest commitment to positivity is so important to why we wanted to partner with Pinterest for this next era of the brand. The Dove and Pinterest Real Beauty DNA pin extension was the launch of our partnership. The next chapter of Real Beauty is an evolution of that. Pinterest predicts is a true innovation. We're tapping into trends like glitchy glam to stand against clone culture and the rise of homogeneous beauty. By filling their feeds with diverse, real, and authentic expressions of beauty, we're aiming to remind women that the differences between them make them beautiful. The visual nature of Pinterest allows us to give agency to women on what they see. Pinterest is a perfect partner for Dove because we share the same values. We aim to make a safe space on the Internet where beauty can be seen as a source of happiness, not anxiety. Returning to the stage, Lee Brown, chief business officer. Okay. Okay. We're almost done. We're almost done. We've covered a lot of ground, this morning. I wanna end today with four key takeaways for you. First, your audience is here. 640,000,000 people, more than half are Gen Z, and they are coming to look for your brands. Second, we are a visual search and shopping engine. More than half of roughly 80,000,000,000 monthly searches on Pinterest are commercial. And because we understand taste and intent, we help our users decide what to try, buy or do next. Third, we are a performance platform. We spent years investing in lower funnel tools that drive conversions like never before on Pinterest. And with Pinterest Performance Plus, we're making it easier than ever to get real measurable results across screens. And finally, Pinterest is positive. It's a positive place built to ignite intention, to help people find what they are looking for, go offline and do what they love. Your brands are essential to that experience. We're building a better platform, one that feels positive for people and profitable for partners. So thank you once again for being a part of our journey and for being here with us today. We look forward to continuing to grow with you for many years to come. Thank you. And now let's welcome back our host to close us out. Thank you all. What are you doing? Oh, I'm just seeing what else Pinterest knows we're gonna want today. Yeah. We had a good day, All knowing window aside, we learned a lot about how businesses grow here, how brands reach us, and cool product updates. Remember when Jett turned that vanity into a dreamy, moody, ruby dream? That would be perfect for your board. Oh my god. Duh. I mean, I have to redo my bathroom. Yeah. So good thing my cart is on autofill. I have never been more ready to shop. Good. Because we have Oh, perfect. Better be another smoothie because I am No? I don't see any. What? Yeah. Exactly. No. That is perfect. That's not gonna make it through airport security. Mm-mm. No. DJ, this is all the stuff I'm gonna buy today. I mean, where else can I get my new Blender and the mirror? Do you think Pinterest would just give me a flimsy little bag? They would never. Absolutely not. Just let me just You got it. I believe. I believe. Yeah. I'm not gonna help. You should believe in me a little bit less, maybe. Well, that is our show. Thank you so much for spending this time with us. We loved making it happen with all of you. And if you are excited to put everything you learn in the play already, snap that code, the QR code, and you'll get the Pinterest business growth growth guide. That's all for us. We're gonna see you guys out in the real world. Yes. So you're gonna do it this way. I'm gonna go to the bathroom. Sorry I didn't have a smoothie the next time I got you.